It's only 8 days since I changed my email address. A couple of days later, I amended the contact page of my website to include the new addy and also an extra paragraph of text. This stated very plainly that any PR types who might be thinking of adding me to a mailing list should contact me first (and that PRs who didn't bother would have their mail treated as spam.)
There are two very simple reasons for this:
1. I might not be interested in what a PR type is trying to promote, so it's always useful to check.
2. I have a dedicated mailbox for press releases that has a completely different address, which stops my inbox from being filled up with 100+ press releases a day.
I'm really fed up of being bombarded with press releases that have no interest for me. If they go into my PR mailbox, that's no big deal, but it's a major annoyance to have unsolicited PR landing in my POP3 account - unlike all the fake rolex and viagra spam, my ISP can't filter bunny droppings.
It took less than 24 hours for a PR bunny* at Ptarmigan PR to add my new email address to their database. Did they bother to contact me? Of course not. Do I write about property? No. Do I want press releases on how to flog a house? Work it out for yourself...
I immediately instructed my email filter to block all future mails from Ptarmigan. This morning my postie delivered an envelope from Ptarmigan containing the same press release - 4 pages, what a waste of paper.
I can't wait to hit the phone on Monday morning.
*A PR person who has fluff where the brain normally resides.